PPC
Expert Google Ads and Meta campaigns with proven ROI tracking. From strategy to conversion optimisation, we manage campaigns that generate quality leads.
Why PPC Works
Global digital ad spend exceeds $700 billion in 2025. Google Ads revenue hit $224.47 billion in 2023.
Google Ads (Search Intent)
- Precise targeting based on keywords
- High intent users actively searching
- Measurable ROI
- Scalable campaigns
- Pay only when clicked
Meta Ads (Interest-Based)
- Massive audience reach
- Advanced demographic targeting
- Visual storytelling
- Lower cost-per-click
- Brand awareness campaigns
The Ultimate Paid Media Funnel
Combining Google and Meta for maximum impact.
Stage 1: Meta Ads
Engage new audiences based on interests and behaviours. Build awareness with engaging images, compelling copy, social proof, and feature-driven messaging.
Stage 2: Google Ads
Capture high-intent users actively searching for your services. Strong CTAs, credibility signals, urgency messaging, and FAQ sitelinks.
Stage 3: Optimised Landing Pages
Remove distractions, match ad messaging, and direct users to take action. Conversion-optimised design with clear CTAs and trust signals.
Stage 4: Qualifying Questions
Ask relevant questions to gauge intent and suitability. Ensure your team engages only with qualified prospects.
Stage 5: Lead Data to CRM
Automatically store leads with full attribution tracking. No lost leads—every enquiry is nurtured effectively.
Stage 6: Predictable System
A scalable system for acquiring new customers. More qualified leads = more conversions = predictable growth.
Our PPC Process
1. Define Objectives
Increase registrations, drive downloads, or boost enquiries. Clear objectives ensure focused ad spend.
2. Keyword Research
High-intent keywords and negative keywords. Well-structured ad groups improve Quality Score and lower CPC.
3. Campaign Structure
Organise campaigns by objectives with targeted ad groups and relevant landing pages for each.
4. Compelling Ad Copy
Highlight benefits, incorporate keywords naturally, strong CTAs, and relevant sitelinks.
5. Landing Page Optimisation
Fast-loading, mobile-optimised pages with clear CTAs and trust signals like testimonials and reviews.
6. Bidding Strategy
Target CPA to control cost per lead. Maximise conversions within budget constraints.
7. Conversion Tracking
Track form fills, calls, and emails with live dashboards and regular performance updates.
8. Ongoing Optimisation
Weekly refinements, A/B testing, pause underperformers, and scale successful campaigns.
Proven PPC Results
Real campaigns, real results.
Case Study: Low-Level Campaign (30 Days)
31
Total Conversions
946
Clicks Generated
£0.64
Average CPC
£609
Total Ad Spend
3,782% Return on Investment
Case Study: Medium-Level Campaign (6 Weeks)
406
Total Conversions
14,000
Clicks Generated
£0.51
Average CPC
£17.98
Cost Per Conversion
Potential £400,000+ in new revenue at 5% conversion rate
Ready to Launch High-Performing PPC Campaigns?
Let’s discuss your objectives and create a strategy that delivers qualified leads.